Hi I’m Vivian.
Vivian Chang is an award winning business executive who has built innovative, digital first marketing strategies for both startups and established consumer brands.
direct-to-consumer marketing expert.
Consumer Data → Marketing Technology → Direct to Consumer Evolution → Digital Transformation within Legacy Organizations → Asian Women in Leadership → Wellness and Sustainability
Work Experience
Vivian Chang is a GM-minded marketing executive with a digitally native perspective to building brands and acquiring customers through data-driven approaches. She has been a featured speaker for ANA, AdWeek, NRF, AdExchanger and more, on topics from data-driven growth strategies and conversion optimization to getting more women and Asian Americans into leadership roles.
Education
Vivian earned her bachelor’s degree from the University of Texas at Austin, and MBA from the Kellogg School of Management at Northwestern University.
Portfolio + Holdings
Advising
Mosaic App
Investing
Rescale
Verto Education
Upequity
Nelo
Tiny Organics
Zippedi
Sundance Bay
PRESS + MEDIA
About Vivian
Vivian Chang is a digitally native marketing executive who has built multi-channel digital strategies for some of the fastest growing consumer companies. With over 15 years in e-commerce, retail, and analytics, Vivian leads by leveraging technical expertise, strategic thinking and a passion for attribution complexities.
She has been lauded by colleagues for her mindful leadership style and calming presence, which she attributes to her focus on wellness, as well as the laid back hospitality of her Austin Texas roots.
Vivian is frequently called upon by media and industry-leading organizations to speak on the state of marketing, and to advocate to fellow business leaders on the importance of balancing performance and brand. She is currently the VP of Growth for the DTC group at The Clorox Company. She leads marketing strategies and programs with a data driven approach as part of an agile team that launches and grows a portfolio of direct-to-consumer brands under the Fortune 500 CPG company.
Vivian previously served as the Senior Director of Marketing at Plated, a subscription meal kit company, overseeing multi-channel marketing and analytics. She also led RetailMeNot’s efforts to grow traffic and loyal users for the U.S. brand, launching the mobile app and driving 1M+ downloads in the first year for the online shopping discount hub.
Vivian has been a featured speaker and panelist for MMA, AdExchanger, CommerceNext, Mediapost and more, on topics from data-driven growth strategies and conversion optimization to getting more women and Asian Americans into leadership roles. She earned her bachelor’s degree from the University of Texas at Austin and MBA from the Kellogg School of Management at Northwestern University.
Let's Connect
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Let's Connect •
REACh OUT Anytime
I’m currently open to board and advisory roles as well as select angel investing opportunities
